Creative Direction
Campaigns, brand systems, concepts, teams, presentations and production leadership.
Creative Director · Creative Technologist · Builder
Creative direction grounded in hands-on experience across advertising, photography, film, VFX, 3D and product... with technical depth in machine learning, including model fine-tuning, inference systems and AI harness architecture.
Selected practice
I make things across disciplines.
My work spans creative direction, brand and advertising, photography, film and post-production, VFX and motion, 3D, interactive experiences, software products and AI systems.
Image & Motion
Photography, film, editing, VFX, motion graphics, compositing and visual storytelling.
3D & Interactive
3D production, motion, experiential thinking, interface design and creative coding.
Software & AI
Product direction, prototyping, local AI, agent systems and AI-accelerated production.
Machine Learning & AI
Hands-on model fine-tuning, quantized local inference, model integration, evaluation, retrieval and agent/harness architecture. Building AI systems as software.
IGLOO Algorithm & Architecture
Created the IGLOO algorithm and architecture for governed local AI systems, including model orchestration, evidence and validation layers, human approval gates, lifecycle controls and local inference workflows.
About
A builder first.
I have spent my career moving between making the work, directing the work and building the systems that make the work possible.
I came up through art, design, photography, film, post-production and advertising, then founded and led creative businesses. Today I also build software and AI products hands-on. I use AI primarily as an accelerator for disciplines I already understand — not as a substitute for judgment, craft or direction.
I am the founder and CEO of Adrondak LLC in Glens Falls, New York, and I work remotely with teams, clients and collaborators wherever the work is.
The moving image, generative flocking system and site itself are part of the work.
Contact
Make something worth making.
For roles, projects, collaborations and serious conversations: